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"Nothing else compares. I’ve tried many self tanners and I keep coming back to loving tan. The deep rich colour and wear of this tan is just the best!"– Stacey M.
"Loving Tan is my go-to tanning product. I have tried dozens of tanners over the years and this colour goes on so smoothly, lasts over a week, and leaves my skin glowing."– Margaret
"Amazing! The quality of this product is 10/10 - the consistency is top tier, and it smells like a dream. the tan leaves me feeling so beautiful."– Lauren
"The BEST! I have been using exclusively Loving Tan for more than 5 years. It is hands down the best for ease of application, natural look, long lasting, etc. I recommend it to all of my friends also!"– Emily
Made by tan lovers, for tan lovers
Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime.
“This mousse is so good, it completely fooled 6 other beauty editors.”Who
“For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray.”- Grazia
“Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive.”– Elle
"Being one of the fairest girls in the world, I was obsessed with how to get the best self-tan.” Charlotte Tilbury likes Loving Tan for its believable color.”– Charlotte Tilbury in The New York Times
No other tan comes close
No longer a beauty industry secret, Loving Tan is a cult favourite amongst beauty influencers and A-list stars providing professional strength formulas for a deep, natural looking tan.
The Journal
Discover our tanning experts exclusive tips and tricks for a dark, natural-looking tan every time and always be up to date with the latest self-tanning trends.
