MEET YOUR MATCH | TAKE THE QUIZ

YOUR PERFECT TAN IS A FEW CLICKS AWAY | MEET YOUR MATCH

FREE SHIPPING ON ORDERS OVER €45

INTRODUCING LOVING TAN REWARDS

JOIN, EARN & REDEEM | INTRODUCING LOVING TAN REWARDS

Your cart

Only ${ shipping_limit - total_price_post_dc | money } away from free shipping!

Your order qualifies for free shipping!

updating cart

${ item.product_title }

${item.discounts.filter((disc) => disc.amount === 0).length && item.final_line_price > 0 ? item.discounts[0].title : ''}

${ item.selling_plan_allocation.selling_plan.name }

${ item.original_price | money } FREE

${ item.original_price | money } ${ item.discounted_price | money }

${ item.original_price | money } FREE

${ item.original_price | money } ${ ((100+parseFloat(item.properties.percentage))/100)*item.original_price | money }

${ item.original_price | money } ${ item.original_price + parseFloat(item.properties.fixed_amount*100/total_qty) >= 0 ? item.original_price + parseFloat(item.properties.fixed_amount*100/total_qty) : 'FREE' | money } - 2

${ item.original_price | money } ${ item.original_price + parseFloat(item.properties.fixed_amount*100) >= 0 ? item.original_price + parseFloat(item.properties.fixed_amount*100) : 'FREE' | money } - 3

${ item.original_price | money } ${ item.final_price | money }

FREE

FREE

${ item.final_price | money }

Customers also bought
Applicator Mitt

Applicator Mitt

€15,95
Deluxe Gradual Tan Dark

Deluxe Gradual Tan Dark

€31,95
Deluxe Face Tan Dark

Deluxe Face Tan Dark

€34,95

Your cart is empty

Check out these collections.

Best Sellers
${ error }
${ discount.discount_code }

SUBTOTAL

${ cart.original_total_price | money }

${ cart.total_price | money }

FREE

or ${ split_payment } interest-free payments of ${ cart.total_price/split_payment | money } with

Afterpay
Checkout
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark
Purest Face Tanning Serum Dark

Purest Face Tanning Serum Dark

€34,95
Made from 97% Certified Organic & Naturally Derived Ingredients.

Looking for the perfect shade? Let us help you

Ideal for medium to deeper skin tones, this shade delivers a dark, natural looking tan.
Tax included. Shipping calculated at checkout.

Free Gua Sha with any Purest purchase.
Simply use code GUASHA at cart.

Free shipping on all orders over €45

Looking for the perfect shade? Let us help you

Created specifically for your face and décolletage, the Purest Face Tanning Serum is formulated with 97% certified organic and naturally derived ingredients to provide you with a flawless, natural-looking tan.

Infused with Chamomile, Cocoa and Elderflower extracts, this luxuriously lightweight formula enhances your complexion while your tan develops. The natural colour guide makes for the perfect application each time.

SUITED FOR

Medium to dark skin tones.

APPROVED

Dermatologically tested. Made from 97% organic and naturally derived ingredients.

APPLICATIONS PER BOTTLE

5+ applications

Key ingredients

Aloe Vera Leaf Juice:

A soothing, vitamin-rich base to nourish and hydrate skin.

Cocoa Extract:

Vitamin-rich antioxidant flavonoid for neutralising oxidative stress in the skin and promoting skin radiance.

Chamomile Flower Extract:

A botanical extract containing tryptophan amino acid and polyphenol antioxidants to help combat oxidative stress, brighten and soothe skin.

Elderflower Extract:

A botanical extract containing tryptophan amino acid and polyphenol antioxidants to help combat oxidative stress and soothe skin.

How to use

  1. Shake well before use. Apply moisturiser liberally to your hands and feet, paying particular attention to your ankles and wrists.
  2. Pump your Purest Tanning Mousse onto your Loving Tan Applicator Mitt. Using circular motions, apply mousse directly to your body, blending as you go to ensure even coverage. Allow 60 seconds before dressing.
  3. Using your Purest Face Tanning Serum, spread the serum evenly with fingertips over face and neck. Blend lightly into the hairline, avoiding eyes. Ensure to wash your hands, fingers, and nails immediately after application with warm soapy water.
  4. Avoid perspiration and water for six to eight hours while your tan develops.
  5. After six to eight hours, rinse the tinted colour guide off in the shower. Your tan will continue to darken and develop for up to 24 hours, revealing a gorgeous, natural-looking tan.
  6. For an enhanced result, apply the Purest Tanning Lotion to your body in smoothing movements with your Loving Tan Applicator Mitt 24 hours after rinsing off your mousse. Apply the lotion sparingly to dry areas such as feet, ankles, knees, hands and elbows. Your tan will continue to darken and develop for up to 24 hours.

Application tip: For best results, apply to clean, dry and exfoliated skin.

The results speak for themselves

Made with 97% certified organic and naturally derived ingredients, our high-performance formula nourishes your skin while a deep and natural-looking tan develops.

Before
After

Our community's tick of approval

Your natural-looking, deep tan powered by the purest ingredients so you always look and feel your best in your skin.

Real results

We love seeing your real results. Hashtag #lovingtan for your chance to be featured.

Frequently asked questions

We know that both performance and clean ingredients matter. We are obsessed with high-quality, premium ingredients and are excited to have taken our knowledge from 13 years of creating the world's leading premium performance driven self-tan to release our newest Purest Collection.

This collection is proudly made from 97% certified organic and naturally derived ingredients. All products are formulated with professional strength levels of active ingredients to ensure you achieve deep and natural-looking results after just one application. Experience results powered by the purest ingredients.

Discover More